TECHNOLOGYMARCH 12, 2024

The Future of AI in Digital Design

Exploring how generative models are reshaping the role of the creative technologist.

AI in Design: A New Era

The landscape of digital creation is undergoing a seismic shift. Generative models are no longer just toys; they are becoming fundamental blocks in our technical stack.

The Shift in Workflow

Previously, a designer would spend hours on moodboarding. Today, we use AI to explore latent spaces of visual possibilities. This doesn't replace the designer—it elevates the designer to an Art Director of algorithms.

Key Takeaways

  • Velocity: Prototyping is 10x faster.
  • Complexity: We can now handle personalized assets at scale.
  • Ethics: The discussion around training data is more critical than ever.